- Read the Official Rules carefully. It may be painful because lawyers wrote them. But they contain some really important stuff for making your commercial.
- Download and read the Creative Challenge,
a sort of roadmap for making your ad.
- Try describing your idea in one sentence—that will keep your commercial simple and single-minded.
- Turn on the TV if the ideas aren't flowing and actually watch the commercials. What did you like? What made you feel something? What was awful—or, worse, boring. At the very least, you’ll be convinced that you can do this.
- Consider doing what the big commercial production companies do and storyboard your idea first. Check out the Storyboard Template in Director’s Tools.
- In fact, check out all the great help in Director's Tools—including
brand stuff like logos, labels and bottles; some tasty food shots; and free music and sound effects (CROWD ROAR OF APPROVAL HERE).
- Read Tips for making your video look great and your audio, well, audible.
- Find inspiration at the bottom of a ketchup bottle.
- Have fun.
